HONOLULU, HI (September 18, 2014) – Marking a celebratory fifth year of honoring rice in Hawai`i, the 5th Annual Hawaii Rice Festival has a full schedule planned for family and friends who attend the free festival on Sunday, September 28, 2014, which will run from 11:00 a.m. – 5:00 p.m. at Ward Centers.

Headlining the event is an impressive attempt to establish a Guinness World Record for the Largest Loco Moco, which will weigh more than 1,000 pounds.

Live entertainment is courtesy of Kapena, Heat & Soul, Jason Tom (Hawaii’s Human Beatbox), Jody Kamisato and the Ukulele Super Kids, Streetlight Cadence, EMKE, Honoka & Azita, and taiko drumming by Ryukyukoku Matsuri Daiko Hawaii. The event emcee will be 94.7 KUMU’s Bruddah Bryan.

Chef and celebrity cooking demos will showcase the talents of Colin Hazama of the Sheraton Waikiki paired with 2001 Miss Hawaii & OC16 The Pet Hui host Denby Dung; and Grant Kawasaki of Hawaiian Grown TV and Hawaiian Grown Kitchen on OC16 with KHON2 reporter Manolo Morales. Family and friends are welcome to watch a speed eating race between 10 brave competitors at the 5th Annual SPAM Musubi Eating Contest.

A growing, extensive list of vendors include: The Alley Restaurant at Aiea Bowl, Balloons by Austin (11:30am-2pm), Beyond Burgers, Big City Diner, Bubble Puff & Tea, Channel808, Da Bag Place, Eat Da Bowl, Grill’n Out, Hawaiian Fresh Farms, Hawaiian Twisted Tater, Hawaii’s Fried Musubi, Inferno’s, Lanakila Pacific, Milk Tea Hawaii, Mobile Gamer Guys, Munchiez by Sweet Pea Cafe, Oceanic Time Warner Cable, ‘Ono Kettle Korn, Ono Pops, Paletas Hawaii, Pop Pop Donuts, Shiga’licious / Aloha Cones, Spin Grill, The Sugar Hut, Susan Page Modeling, Tea Girls Hawaii, Tin Hut BBQ, Tupperware, VH07V Apparel, Waimanalo Country Farms, Yajima-Ya / Ilandsoda, Yelp Honolulu, & Yum! Brands. Rice Fest will offer delicious and unique rice dishes and products from these local vendors.

As with tradition, the 5th Annual Rice Festival will graciously accept monetary and brown rice donations for Lanakila Pacific Meals on Wheels, the only island-wide meal service for seniors. Also, Rice Fest is partnering this year with Yum! Brands (KFC, Pizza Hut and Taco Bell) and the World Hunger Relief to spread the #PassTheRedCup Movement that aims to provide food to help aid the global crisis of world hunger.

Sponsors of the 2014 Rice Festival include Lundberg Family Farms, Ward Centers, Oceanic Time Warner Cable, Lanakila Pacific, Yum! Brands, VH07V, Platinum Tents & Events, Hawaii Ranchers Natural Beef, HiSessions, and Yelp. The Hawaii Rice Festival is a free, annual family-friendly event that celebrates Hawaii’s most beloved grain, bringing together food trucks, entertainment, celebrity chefs, cooking and eating competitions, and fun for the entire family. For general information, please visit us online at www.ricefest.com. For booth info, please contact Travis Okimoto at info@hpelive.com or (808) 253-1499. Stay connected and up-to-date by following us on Instagram at instagram.com/ricefest, Twitter at twitter.com/ricefest or Facebook at facebook.com/ricefest.


Media Contact:
Lincoln Jacobe, (808) 391-7441 or lincoln@hawaiipacificentertainment.com