HAWAII’S BELOVED GRAIN TO BE CELEBRATED AT FIRST EVER HAWAII RICE FESTIVAL ON SATURDAY, SEPTEMBER 11TH

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HONOLULU, HI (July 12, 2010) – Get your chopsticks ready and bring your appetite as we prepare to celebrate the grain that bonds us all at the first ever Hawaii Rice Festival. Presented by HPELive, this cherished grain will be honored at a daylong event on Saturday, September 11th at Aloha Tower Marketplace on the Waterfront from 12:00 p.m. to 8:00 p.m.

September is officially designated National Rice Month by the USA Rice Federation. In this place we call “the melting pot” of cultures, we are bringing together different customs and people to commemorate this unique little grain that unites us. Whether you like fried rice , sushi or risotto, to name a few, your favorite rice dishes from around the globe will be featured. The Hawaii Rice Festival will give you a one-day taste trip around the world.

The festival will include food demonstrations with samplings to satisfy your taste buds, games, contests and great family fun. The lineup of activities includes a celebrity meet & greet, celebrity & chef cooking demonstrations, Da Spam Musubi eating contest, the 1st annual ‘Ricepie’ contest, games for the kids and more. There will be an activity and flavor for every palate from every culture and you will surely leave the festival with a whole new understanding and appreciation for our beloved rice.

Of course, the day wouldn’t be complete without a chance to give back to those who are less fortunate. Lanakila Pacific will have a booth set up where you are encouraged to donate bags of brown rice.

Various sponsorship packages and vendor spaces are available. For information on sponsorship packages, booth sizes, prices, benefits, and application information, please contact Andrew Sato via email at Andrew@hawaiipacificentertainment.com or call (808) 352-1261 or contact Umma Kayvalyam via e-mail atumma@hawaiipacificentertainment.com or call (808) 237-3675.

Come celebrate the first ever Hawaii Rice Festival on Saturday, September 11th at Aloha Tower Marketplace on the Waterfront from 12:00 p.m. to 8:00 p.m. For more information please visit www.ricefest.com or call (808) 237-3675. You can also follow us on twitter at www.twitter.com/ricefest, or Facebook at www.facebook.com/ricefest.